Brad Sherman

Brad Sherman

UW–Madison

My design journey started when I created Riverbank, my first clothing brand. That was my first real dive into graphics, and I discovered I had a natural feel for it. Coming from a background in drawing, the transition felt pretty seamless.

When I got to UW–Madison, I was completely overwhelmed by all the different mediums I could explore. Instead of sticking to one thing, I dove into everything — drawing, 3D design, woodworking, coding, programming, you name it. What surprised me was how each medium started influencing the others. Learning woodworking made me think differently about 3D design, and drawing gave me a better eye for typography.

Being Italian has also become a big part of my creative identity. A lot of my work connects back to my heritage. These personal connections make the work more meaningful for me.

Now my apartment is basically a living portfolio — woodwork pieces, drawings on the walls, prints everywhere. I love creating things that are both beautiful and practical. If I can hang it on a wall or use it every day, even better. It's all about making art that lives with you.